WESF plays a role in promoting standardization and eliminating global trade barriers.
The National Waste & Recycling Association (NWRA) recently announced a new national licensed partnership with the U.S. Forest Service to launch a public service campaign highlighting safe battery recovery, responsible recycling, and restoring public trust that “Recycling is Real.” The campaign features Woodsy Owl—America’s iconic conservation mascot.
To launch in August 2025, the PSA represents a critical step forward in public education around fire prevention, battery disposal, and the integrity of the recycling stream.
“Improperly discarded batteries are now one of the greatest fire risks to our trucks, our facilities, and our people. The waste and recycling industry is stepping up to drive the national conversation on battery safety and recycling. We’ve done the research. We’ve tested the messages. Now, we’re mobilizing to make sure they resonate—clearly, consistently, and across the country,” said Michael E. Hoffman, president and CEO of NWRA.
“The Forest Service is excited to partner with the National Waste and Recycling Association in an initiative that promises to benefit our nation’s waste management efforts. With Woodsy Owl, our national conservation and anti-pollution icon, leading the way, we aim to showcase how collaboration with the industry can lead to significant reductions in pollution through effective recycling and waste management practices,” said John Crockett, deputy chief for state, private, and tribal forestry.